{"store":{"baseInfo":{"podcastTitle":"pharmaphorum Podcast","slug":"pharmaphorum","podcastDescription":"pharmaphorum is one of the leading global channels for insight into the pharma and healthcare industry – and is essentially a group of passionate people who like asking excellent questions. Our podcasts offer a chance to pose some of these questions to the keenest minds in our industry to look at the big issues and opportunities facing pharma, biotech and healthcare today. With interviews and contributions from a host of industry experts and insiders, the pharmaphorum podcast is a must-listen for those who want insight into the future of health and medicine.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/9188274/pharmaphorum_podcast-1400x1400.jpg","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/9188274/pharmaphorum_podcast-1400x1400_1200x628.jpg?s=c0d0b44620961dcad7bf30a66c20c462&e=jpg","podcastUrl":"https://pharmaphorum.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/pharmaphorum/feed.xml","theme":"elegant","podcastDeepLink":"https://www.podbean.com/pu/pbblog-gftdm-8c33b2","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":30,"gmtAdjustment":"GMT+00:00","useDaylightTime":1,"value":0,"text":"(GMT+00:00) Greenwich Mean Time : Dublin, Edinburgh, Lisbon, London","daylightStartTime":"Last Sunday of March +1 Hours","daylightEndTime":"Last Sunday Of October +1 Hours","timezone":"Europe/London"},"podcastDownloads":null,"totalEpisodes":226,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"pharmaphorum","engagementStatsBaseUrl":"https://d1.podbean.com/webplayer_engagement?u=67ab139093728cafa90b69d5","shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-gftdm-8c33b2-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"YouTube","link":"https://www.youtube.com/playlist?list=PLLSuXY8d3336b-DcgiTmaogccWFf3w2ex","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/youtube_logo.png","title":null},{"name":"Podbean App","link":"https://r4j68.app.goo.gl/?link=https%3A%2F%2Fpharmaphorum.podbean.com%3Faction%3DopenPodcast%26podcastId%3Dpbblog9188274%26podcastIdTag%3Dgftdm&dfl=https%3A%2F%2Fpharmaphorum.podbean.com&utm_campaign=pb_web&utm_source=podbean_web&utm_medium=dlink&imv=670&amv=530&isi=973361050&ibi=com.podbean.app.podcast&ipbi=com.podbean.app.podcast&apn=com.podbean.app.podcast","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/1wbZ50ISkG1ugucigybcYf","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"Amazon Music","link":"https://music.amazon.com/podcasts/f867629d-2123-44d5-948c-1c0197b0b396","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/AmazonMusic.png","title":null},{"name":"iHeartRadio","link":"https://iheart.com/podcast/96653720","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/iHeartRadio.png","title":null},{"name":"PlayerFM","link":"https://player.fm/series/3079777","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/PlayerFM.png","title":null},{"name":"Listen Notes","link":"https://www.listennotes.com/podcasts/pharmaphorum-podcast-pharmaphorum-PIiK96Uyu3q/","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/ListenNotes.png","title":null},{"name":"Podchaser","link":"https://www.podchaser.com/podcasts/pharmaphorum-podcast-2267932","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/Podchaser.webp","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Avenir"},{"id":"SecondaryFont","val":"Open Sans"},{"id":"PlayerColor","val":"#8fc31f"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"hide"},{"id":"Favicon","val":"https://www.podbean.com/images/favicon.ico"},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#000000"},{"id":"HomeHeaderBackgroundColor","val":"#ffffff"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"PageHeaderBackgroundColor","val":"#868686"}],"episode-list":[{"id":"EpisodeListType","val":"list"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"hide"}],"navigation":[{"id":"NavigationFontColor","val":"#000000"},{"id":"NavigationBackgroundColor","val":"#e9e9e9"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/VVJmO2IoGuL2","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-1qkev8SaAuDq","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer2"},{"id":"FooterFontColor","val":"#ffffff"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"© 2022 Pharmaphorum"},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":true,"organizationName":null,"organizationPageLink":null},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://pharmaphorum.podbean.com","apiCommonParams":{"t":"67ab1390","clientSignature":"7b82e9b953065d6354727fd6f88a6005","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb21763670-8vbiy","episode":{"id":"pb21763670","idTag":"8vbiy","title":"How AI and omnichannel are transforming pharma marketing","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog9188274/pharmaphorum_podcast-Episode-101-1400x1400_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog9188274/pharmaphorum_podcast-Episode-101-1400x1400_1200x628.jpg?s=7759bfed795e14ad75bfd629a67fb0bc&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog9188274/pharmaphorum_podcast-Episode-101-1400x1400.jpg","previewContent":null,"content":"

In today's podcast, sponsored by Viseven, host Jonah Comstock welcomes Nataliya Andreychuk, Viseven's CEO, to talk about how AI is changing the world of pharma marketing, what opportunities she's most excited about, and some of the areas where the right execution of this new technology might be challenging.

","publishTimestamp":1696498343,"duration":1632,"mediaUrl":"https://mcdn.podbean.com/mf/web/j43ug5/Episode_101_VISEVEN_Oct2023_mixdownarvbm.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-8vbiy-14c1656","likedCount":null,"deepLink":"https://www.podbean.com/ew/pb-8vbiy-14c1656","transcriptUrl":null,"permalink":"/e/how-ai-and-omnichannel-are-transforming-pharma-marketing/","downloadLink":"https://www.podbean.com/site/EpisodeDownload/PB14C16568VBIY","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":0,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-8vbiy-14c1656","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false},"episode":{"id":"pb21763670","idTag":"8vbiy","title":"How AI and omnichannel are transforming pharma marketing","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog9188274/pharmaphorum_podcast-Episode-101-1400x1400_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog9188274/pharmaphorum_podcast-Episode-101-1400x1400_1200x628.jpg?s=7759bfed795e14ad75bfd629a67fb0bc&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog9188274/pharmaphorum_podcast-Episode-101-1400x1400.jpg","previewContent":null,"content":"

How AI and omnichannel are transforming pharma marketing

Comments (0)